Monks

Picton Investments

Picton Investments Closes the Market

Picton wanted to evolve from a traditional investment firm into a bold, innovative brand. Since Picton promotes alternative investment strategies, we set out to change perceptions of the bear, transforming it from a symbol of fear into one of resilience and opportunity.

We created the first AI-powered mascot for an investment company. The Bear adapts to market conditions in real time, letting Picton respond visually and narratively to a shifting financial landscape. It was brought to life through national campaigns, storytelling and sports partnership integrations, including multi-length spots for digital and broadcast and branded segments during televised golf on TSN.

The Picton bear in the city Picton brand mark

Storyboards

Storyboard frames 1–3 Storyboard frames 4–6 Storyboard frame 7

Campaign stills

Campaign still Campaign still, Mining Campaign still, Hindsight Campaign still, Yellow Field Campaign still, Bear Market Campaign still, Wheat Field

TSN golf integration and digital banners

TSN golf broadcast segment TMX market open Digital banner, Risk Digital banner, Risk or Runway
Agency
Monks
Client
Picton Investments
Role
Art Director
Press
“Inside Picton’s rebrand, its push for alts, and its embrace of the bear”
“Adopt a bear mindset for a resilient portfolio: Picton”