SuperHeroes NYC

The Chin-Up™: A Hat Built For The Ride

No one can plan for the chin drop

New Yorkers sleep on the train. It’s a fact of city life, and so is the chin drop: that moment your head falls forward and jolts you awake.

The Chin-Up™ is a product from SuperHeroes NYC: a hat with a suction cup on the back that sticks to the surface behind you, keeping your head steady so you can finally sleep on the subway in peace.

Campaign

The Chin-Up campaign key visual: a hat built for the ride The Chin-Up campaign visual, presented by SuperHeroes

On the platform

Rider asleep on the subway wearing the Chin-Up hat Rider in a subway station wearing the Chin-Up hat The Chin-Up suction cup on a subway pillar Rider leaning on a subway pillar wearing the Chin-Up hat

The product

Chin Up hat, three-quarter back view with suction cup Chin Up hat, back view Chin Up hat, side view Chin Up hat from four angles
Agency
SuperHeroes NYC
Client
SuperHeroes (original product)
Role
Art Director