Picton wanted to evolve from a traditional investment firm into a bold, innovative brand. Since Picton promotes alternative investment strategies, we set out to change perceptions around the bear, transforming it from a symbol of fear into one of resilience and opportunity.
The result was a future facing identity led by the first AI-powered mascot in finance, brought to life through national campaigns, storytelling, and sports partnership integrations.
We created the first AI-powered mascot for an investment company, a symbolic bear reimagined to represent boldness and resilience. The Bear can adapt to market conditions in real time, allowing Picton to respond visually and narratively to the shifting financial landscape. By reframing a bear as a positive symbol, the brand encourages investors to view alternative markets through a new lens.
Storyboarded, wrote, and produced multi-length spots for digital and broadcast.
Designed assets to bring Picton into televised Golf events with branded segments on TSN as well as digital banners.
PRESS
“PICTON Investments Closes the Market”
“Inside Picton's rebrand, its push for alts, and its embrace of the bear”
“Adopt a bear mindset for a resilient portfolio: Picton”
